Real-time mobile app management platform, raises $1.35M led by IDG Ventures

Existing investor Endiya Partners participates in the round

Bangalore, Jan 11, 2017: Real-time mobile app management platform,, today announced that it has raised $1.35M led by IDG Ventures. Existing investors Endiya Partners also invested in the round to buy additional equity. The company will use the fresh funds towards the development of cross-platform capabilities, hiring and expanding its presence in the North American market. The company had previously raised a seed round from Endiya Partners, Tracxn Labs, and a clutch of angel investors.

Available for both Android and iOS, allows mobile developers to dynamically fix bugs, update configurations, edit user interfaces, and manage security policies of mobile apps at runtime. With a five-minute integration process and no code change required, developers can start managing their live apps at runtime using Hansel.

Founded in late 2015, counts some of the largest Indian mobile apps as customers. Serving a total installed base of 140 million, more than 20 million devices have already been positively impacted through code fixes, UI changes, and security fixes at runtime from the dashboard.


Mobile developers who use see three wins: a) increased customer delight as the app remains bug-free, secure, and UI-fresh, b) reduced drop-off points as end users need not go through an update for fixes, and c) faster roadmap execution as developers are focused on new feature updates, not on expensive bug-fix and UI releases.

“With this round of funding, the focus will be to go global, go cross-platform, and help mobile developers be as responsive to their end users as possible,” said Varun Ramamurthy, CEO and co-founder, commenting on the fundraise.

“Despite the abundance of use cases the product provides for, for the developer it is a simple configure-and-deploy product, where companies can go live in less than 15 minutes. We have built the product to be as intuitive and effortless to use as possible” said Parminder Singh, CTO at

“What made us excited about was the ease with which the product can help mobile developers solve major production issues at runtime. At a time when customer acquisition and retention costs continue to skyrocket, a product like comes as a big boon for a great end user experience” said Venkatesh Peddi, Executive Director at IDG Ventures.

For more information, please see website –

Varun Ramamurthy: + 91 95356 55447

Email –


About Founders

Varun Ramamurthy

Varun Ramamurthy, the CEO at, an IIM Calcutta alum, has worked in product roles at marquee companies such as Zynga and Flipkart. With marketing roles at ABB and a stint at HSBC investment banking, Varun has worked on different sides of product and business.

Parminder Singh

Parminder Singh, the CTO at, an IIIT H alum, has extensive mobile development experience across platforms including Symbian, iOS and Android in companies such as Flipkart and Rediff. Having built mobile apps from scratch and seen them scale, Parminder brings an invaluable edge to the team.

Mudit Mathur

Mudit Mathur, the VP at, an NIT W alum, has been working on mobile platforms for the last 13 years including the days of J2ME, Symbian, Blackberry before moving on to iOS and Android. In his last stint, Mudit led a team of developers at Flipkart in the core mobile team. Mudit has also led large teams at Disney Interactive.

About IDG

IDG Ventures India is a leading India-focused technology venture capital fund. The fund is part of IDG Ventures, a global network of technology venture funds with more than US $4 Billion under management, over 200 investee companies and 10 offices across Asia and North America.

The fund’s lead investor and sponsor is the International Data Group (IDG), the world’s largest IT media company. By combining the IDG platform – an unparalleled combination of global technology publishing, market research (IDC), and conferences/exhibition resources – with years of hands-on experience in company building, IDG Ventures India helps its investee companies understand their markets better and penetrate them faster than their competition.

About Endiya Partners

Endiya Partners is a premier, early-stage Venture Capital Fund that invests in ideas with potential to change the world across Technology, Healthcare and Consumer Services sectors.

Endiya believes in ‘Co-Creation’ – hand-holds Startups through Idea/Market Validation, Team Building, Business Model Refinement, Customer/Partner Acquisition and facilitates follow-on funding. The team has strong domain expertise and comes from entrepreneurial background with global operating experience and investor capabilities (DFJ, Ventureast).

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