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How to Run Agile Software Development at Scale

Historically, agile software development has been synonymous with smaller teams. The principles behind this approach such as close collaboration, adaptive planning and continual improvement are a natural fit for co-located teams of 8 – 10 members. However, this isn’t always the case with larger projects, especially those on the enterprise level. Although agile has proven itself to be a viable methodology for smaller teams, there are some serious concerns when it’s applied at scale. And that’s understandable. Some have gone…

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Careers

Sales Development Rep (SDR) – North America – Hansel.io

Hansel is looking to hire our first cohort of sales development reps (SDR) to join our team. Can you quickly build rapport and cultivate prospective customer relationships? Would you describe yourself as “professionally persistent” “organized” and “love to hustle”? Are you interested in SaaS and/or Digital Customer Experience? If this is you, we want you on our world-class SDR team at Hansel! Responsibilities: ● Identify high potential companies who can benefit from Hansel’s solution ● Generate and qualify inbound and…

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Careers

Account Executive (AE) – North America – Hansel.io

Hansel is looking to hire our first cohort of Account Executives (AE’s) to join our team. As an Account Executive you will be responsible for managing deal cycles from generation through to close. You will be the primary contact with the customer and have the responsibilities of, demoing Hansel, working with sales engineering for technical assistance, successfully navigating a proof of concept, and negotiating contracts. This position works closely with the Sales Development Representative and the management team to develop and execute…

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7 of the Most Important Metrics for Measuring Hyper-Personalization Success

Online shoppers have countless brands vying for their attention. Whatever particular product they’re looking for, there’s likely to be dozens if not hundreds of choices at their fingertips. This means that customers are becoming increasingly frustrated when they’re overwhelmed by options and unable to find the right product at the right price. And this massive selection isn’t exactly conducive to brand loyalty. If a company fails to deliver the product they’re looking for, they’ll simply look elsewhere. To combat this…

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What to Look for When Choosing Online Collaboration Tools for Your Business

It’s a whole new world for 21st-century businesses. Now it’s just as common to have team members scattered throughout the country—or even the world—as it is to have everyone working from one centralized location. It’s truly a globalized workforce. This has been largely beneficial, thanks to the opportunities created and the ease with which you can secure top talent from all over the world. But at the same time, having a worldwide workforce creates a new set of challenges in…

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How to Achieve Agile Experimentation for Consumer-Facing Apps

Want to run experiments on your consumer-facing app, in order to achieve greater revenue, engagement, and retention? Traditionally, you’ll need engineering resources for that. Of course, in an ideal world, we would all have robust technical teams full of experienced engineers, willing to work around the clock to turn every idea into a reality. But that’s not how it works. Technical resources are famously in-demand, and the need for more sophisticated and responsive technology is only growing. Even without a…

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How to Give Business Teams Controlled Empowerment of Your App

Business teams (Product, Growth, Marketing, etc.) and Technical (Engineering) teams are often annoyed by each other. Why is this such a common occurrence? From the engineering point of view…. Marketing and Product teams take the wrong approach. Maybe they’ve requested a gigantic list of product changes on an impossible timeline. Maybe they bring user feedback to Engineering when it feels way too late to do anything about that feedback. Why are they always silent for weeks on end, then suddenly…

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You’re Doing App Configurability All Wrong

Any time you want to augment a feature in a consumer-facing digital experience like a mobile app or website, it is tedious, time consuming, and resource-intensive… Why is that? Your ability to roll out new features and enhance existing ones is fundamentally flawed. Not only that; the entire process of feature experimentation before a formal roll-out is flawed. Basically, it all comes down to configurability. Configurable software means that you can adapt to ever-changing business needs to drive business metrics…

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What are the Different Types of E-Commerce Promotions

Who doesn’t love a great deal? Finding a discount or bargain is something that nearly everyone’s on board with. Studies have even found that roughly 93 percent of shoppers use a coupon or discount code at some point during the year. They’re that popular! When you’re running an E-commerce store, promotions give you the chance to generate more leads, convert more of those leads, increase sales and raise customer satisfaction. So it’s a good thing all around. But how do…

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Why You Should Give Users a Personalized Experience Upon Returning

Personalization has proven to have a profound impact on the sales cycle. It positively affects multiple elements including visitor engagement, average time spent on site, overall customer experience, loyalty and so on. But the main metric that brands should be focused on is conversions. A study by AddThis even found that one site was able to raise its conversions by a massive 40 percent through effective personalization. But there’s one mistake that hinders a lot of companies from getting to…

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